Job Overview:

• Develop brand strategy
• Manage products by creating new ones or improving existing products
• Execute marketing campaigns
• Conduct market and consumer research to identify trends and translate them into business strategies
• Collaborate across functions
• Act as project leader in new product development processes
• Develop and train the team

Qualifications:

• Minimum Bachelor’s degree in Marketing, Management, or a related field
• At least 5 years of experience as a Brand Manager
• Experience in an FMCG company
• Has handled a homecare product category for at least 2 years
• Comprehensive understanding of brand activities from start to finish
• Capable of selecting suitable agencies and guiding them based on company needs
• Able to execute effective brand strategies
• Strong analytical thinking skills, able to translate trends into strategies or new products
• Proficient in analyzing campaign performance data, sales, and other KPIs to support business decisions