Purpose of the Role

The Head of Sales is responsible for leading and managing all sales activities across Thailand. The role drives growth through new business development, customer retention, and strategic market expansion. It also oversees a high-performing sales team, ensures cross-functional collaboration, and aligns all sales efforts with strategic business objectives. A key focus is to grow revenue in core segments such as Milling Solutions, Grain Quality & Supply, and Value Nutrition.

Key Responsibilities

• Define direct sales strategies in collaboration with Business Units and the Country Manager, aligned with the company’s vision—by market, geography, or business area.
• Develop and implement innovative sales strategies prioritizing customer satisfaction and revenue growth across both traditional and emerging areas.
• Lead sales analytics and reporting: monitor team performance, generate reports (daily/weekly/monthly/quarterly), and provide insights to senior management.
• Manage relationships with key multinational customers to ensure long-term success.
• Represent the company at trade shows, industry events, and client-facing forums to enhance market presence; develop strategic approaches supported by the Marketing team.
• Expand the customer base in Thailand through targeted business development and strategic networking, including reactivating dormant customers.
• Manage the entire sales pipeline for Projects & Plants and Customer Service; actively monitor budget performance, define corrective actions, and deliver accurate monthly sales forecasts.
• Organize regular sales meetings with the team and key stakeholders to stay updated on sales activities, forecasts, and upcoming action plans (short, mid, and long term).
• Identify and develop new market opportunities through market trend analysis, understanding customer behavior, and competitive intelligence.
• Translate market analysis into actionable sales plans that strengthen brand positioning.
• Coach and develop the sales team by setting development and performance goals, and conducting regular evaluations to ensure accountability and team growth.

Knowledge, Skills & Abilities

• Strong analytical skills with the ability to interpret complex data and turn it into actionable insights.
• Results-driven and target-oriented with a proactive and solution-focused mindset.
• Excellent negotiation and communication skills tailored to diverse stakeholders.
• Strong networking and relationship-building abilities across cultures and markets.
• Proven experience in team leadership and performance management.
• A personable leader who builds and sustains long-term client relationships.

Educational Requirements

Mandatory:

• Bachelor’s or Master’s degree in Business with technical background
• Good command of business English
• Proficiency in Microsoft Office and internal software systems

Desirable:

• Experience working in food industries
• Ability to work under pressure

Experience

• At least 5 years of B2B sales management experience, preferably in process industries
• Experience designing and implementing sales strategies
• Proven track record in defining and managing ambitious yet achievable sales budgets

Core Competencies

Operational Know How – Mandatory:

• Customer Focus 
• Negotiation
• Operational Effectiveness & Accountability
• Collaboration & Teamwork
• Innovation
• Communicating with Transparency

Managerial  Know How – Mandatory:

• Decision-Making & Sense of Urgency
• Resilience
• People Management & Development
• Motivating & Inspiring

Leadership Know How – Mandatory:

• Competency
• Strategic Vision
• Convincing & influencing
• Shaping & Driving Change